Enough Of Sweetness
‘Angels in my kitchen’, one of the most famous bakeries of Delhi & NCR came up with the most delicious ‘sour lemon tarts’. They were a big hit among their regular customers. When everyone else was talking about sweet stories on Christmas, we decided to turn it around. We made those stories a bit sour (with slightly dark humour), communicating the proposition of our product, ‘enough of sweetness’.
Ad titles: Santa’s gift, The Elves and the Shoemaker, Wicked Harry
Ad. Agency: Ogilvy Delhi. My role: Art Director/Illustrator. Writers: Shadab Abidi, Sushant Barua