Human Calligraphy-Panadol Hong Kong
A poster/ad was needed to support Panadol Joint in Chinese speaking markets. The product allows people with joint pain to keep moving. Understanding that a single Chinese character means move, we got a Shaolin monk to move into the shape of this character. The resulting visual forms part of the headline and dramatizes the topic of physical agility.
The award winning campaign was done at Grey Group Singapore with my talented creative partners Leong Darren Abriel, Andrew L. Siebert, James Li and Luis Fabra.