LASALLE TAKES INSPIRATION FROM ART-BASED QUOTES MADE BY FAMOUS FIGURES
We brought these iconic figures to life by crafting their respective quotes in a calligraphy style to construct and develop their faces. Faces, which nearly anyone and everyone knows. We chose calligraphy because of the level of detail, effort of craft and overall elegance it offers as a style to help the campaign stand out as a unique work of art. The call to action to students for each execution is also specific in relating back to the quote being mentioned.
“Had I been born Chinese, I would have been a calligrapher not a painter” – Picasso
“I want to try to paint my self portrait in writing” – Van Gogh
“If I had never dropped out, I would have never dropped in on this calligraphy class and personal computers might not have the wonderful typography that they do” – Steve Jobs
Ad. Agency: Grey Group Singapore. My role: Art Director/Calligrapher/Illustrator. Writer: Sunny Deo, ECD: Till Hohmann, CCO: Ali Shabaz